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PubMatic, MediaMath to integrate Lotame Panorama ID

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic  and MediaMath,...

Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath

Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and has announced the launch of a custom built demand-side platform (DSP)....

Brand-safe, audience-based programmatic marketing from Disney+ Hotstar and MediaMath

Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable, and performant advertising technology...

Mindshare boosts efficiency 28% PepsiCo: programmatic supply chain

Mindshare, the media agency network that is part of WPP, has successfully provided seamless end-to-end reconciliation of the programmatic supply chain using blockchain for...

Learnings from IDC’s report on worldwide AdTech market

Respected analyst firm IDC has released its report IDC Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market...

Criteo beats Google,  MediaMath, Adobe; tops in global AdTech Market Share:...

The advertising platform for the open Internet,  Criteo S.A. (NASDAQ: CRTO),  has beaten names like Google, MediaMath, Adobe, AppNexus, AdRoll and The Trade Desk to...