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Kantar: 50% commuters plan to continue working remotely after the pandemic

More than half of commuters around the world plan to continue working remotely, at least in part, after the pandemic. This, together with a...

Kantar to acquire consumer insights company Numerator

Kantar, the data analytics and brand consulting group, announces the company has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven...

Kantar names Heineken’s ‘Cheers to all’ world’s most creatively effective ad...

Throughout 2020, Kantar, one of the world’s leading data-driven insights and consulting company, tested more than 10,000 adverts for clients around the world. Kantar...

Kantar appoints Ted Prince as Chief Product Officer 

Kantar, the world’s leading data-driven analytics and brand consulting company announces the appointment of Ted Prince Jr to the newly created position of Chief...

Kantar appoints Deepender Rana as General Manager for Insights Division

Kantar, one of the world’s leading data, insights and consulting company announces the appointment of Deepender Rana as General Manager for the Insights Division...

Kantar strengthens its YouTube ads measurement with Google data integration

Kantar announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s...

First Indian edition of YouTube Works awards launched

Recognizing the adaptability of marketers to a digital-first mindset, the first India edition of YouTube Works awards has now begun accepting submissions. With Kantar...

Whirlpool-Kantar survey reveals that 89% Mumbaikar are worried about carrying germs...

Whirlpool of India, facilitated a survey with Kantar to understand how consumers are responding to the hygiene and sanitation of their clothes. In the...

Product availability, competitive pricing more important than brand name: Kantar

With almost a year into the country being hit by COVID, Kantar conducted a comb search into consumer psyche with The New Indian Consumer...

Kantar, GroupM’s Dialogue Factory unveil ‘Rural COVID Barometer Report’

Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of its kind Rural COVID Barometer Report. This report provides a provides a...