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KalaGato analyses boAt’s ‘digital first brand’ revolution

What does it take to build a brand and rise to the very top in a mere four years. In a market that is...

Transacting reach of Amazon grew by 1.5 times in 2020, while...

2020 has been a pivotal year for many sectors; E-commerce, OTT and gaming have witnessed previously unimaginable growth trajectories, while mobility and even food...

MPL sees lower variability, dependence on IPL for engagement in 2020:...

Fantasy sports offer a near-perfect juxtaposition of Fantasy and Reality for players. For the uninitiated, Fantasy Leagues are virtual tournaments held between players where...

KalaGato analyses food delivery players during 2020: Swiggy, Zomato show slow...

2020 was an interesting year for food delivery, both for aggregators (Zomato/Swiggy) and standalone brands (Pizza Hut/Dominos). Even as peak lockdowns shut restaurants, the...
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KalaGato analyses OTT media landscape: MX Player, ALTBalaji show robust growth...

KalaGato, the Big-Data Intelligence and Audience Insights Platform with a panel size of 3 million-plus users analyses the Opportunity & Crisis in OTT Media....

KalaGato’s analyses of new media construct in short form video creation...

Have you noticed a family sitting at an airport or a restaurant, all sombre and quiet, heads bowed, faces sporting an intense expression, till...

IPL and the Battle of Brands: KalaGato analyses how IPL 2020...

The Indian Premier League 2020 took place at a dramatic and significant time. COVID-19 was peaking, and a severe 2nd wave was expected. The IPL...

5200% surge in Signal downloads in India following Elon Musk’s tweet:...

As WhatsApp announced its new privacy policy on 8th Jan, Signal saw a 5200% surge in downloads in India, following Elon Musk’s emblematic tweet....

KalaGato analyses mobility players during the lockdown and on the road...

One of the few sectors that finds it difficult to engage with its users during ‘Covid’ is the Taxi/Mobility/Ridesharing market. KalaGato takes a look...
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Netflix’s reach saw a spike of 13% during ‘StreamFest’ reveals KalaGato

Netflix hosted the “Stream Fest” on the 5th and 6th of December, giving non-subscribers free access to their vast content library of movies and...