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Social media advertising revenues reached USD 41.5 billion in 2020: IAB

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  According to the...

Video live-streaming on apace, but most like it free: IAB study

More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming...

US Digital Ad Revenues a record $59.6bn in 2015: report

US Digital Ad Revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released end...

Digital video ad spends on original programming soars: IAB Research

IAB's freshly released third annual 'Digital Content NewFronts: Video Ad Spend Study' says aAdvertisers and media buyers have made an impressive 114 percent increase...