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Hotstar’s new concurrency record: 18.6mn viewers in VIVO IPL 2019 final

Hotstar has continued its record-breaking spree – in what is the third global concurrence record, the digital content platform from Star India set a...

‘Netflix testing Rs 250 mobile subscription for SD in India’

Even though data consumption is growing geometrically, the price-sensitivity of the Indian market remains a challenge for all streaming services. Considering the high growth...

VIVO IPL 2019 pegs biggest ever opening weekend – 219 mn...

In its 12th season, and only the second year with Star India as official broadcaster, the VIVO IPL broke all existing viewership records with ...

13-city VIVO Pro Kabaddi Season VI kicks off on 5 Oct...

It is the gutsiest, earthiest sport of India that combines quicksilver speed and reflexes with brute strength. And it has been nurtured and developed...

Film, TV stars make #AllForKerala appeals on Star Network Network mobilises...

As beautiful Kerala reels under the devastation of its worst floods in a century, Star India has stepped up to donate to, and mobilise,...

Watch spectacular docu The President’s Bodyguard on Independence Day I am...

On Independence Day, National Geographic Channel will air The President’s Bodyguard, an exclusive documentary on one of the oldest regiments of the Indian Army....

Pay TV cord-cutters in US jump to more than 32% despite...

Some 12 years ago,  the content and communication head of a major tv broadcaster in India had declared very confidently, even dismissively while holding...

Star India has a heavy-metal haul of 20 at ABBYs

With a haul of 20 metals -- 1 gold, 6 silver, and 13 bronze -- the Star India Network emerged as the biggest winner...

Digital leader Hotstar to get on-ground at T20 World Cup

With the digital content and OTT platforms space in India hissing-spitting furiously, Hotstar, the undisputed market leader at this point in time on three...

Hotstar helps Dilwale write new chapter in digital film marketing

  Why Dilwale's focused, start-to-end strategy of content marketing and not archaic, blind-spot vanilla advertising amongst digital and online audiences is unique, and how its...

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