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BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from...

Nivea MD Neil George to present India Chapter at IAA Retrospect...

We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year, and are hoping for...

The future of Video Audience Measurement: BARC, Médiamétrie, Numeris,Video Research form...

Four Media Measurement Bodies -- BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) -- have come together to form the Global Alliance For The...

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