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ASCI processed 6149+ complaints in 20-21, overall compliance at 97%

FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so...

FICCI- ASCI report lays down COVID-related actionable recommendations

ASCI and FICCI Telangana State Council, in association with FTCCI and TMI, have brought out a report, COVID-19 Recommendations for India, that lays down actionable...

ASCI, FSSAI join hands to curb misleading claims in F&B advertisements

The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers...

World Social Media Day: ASCI hosts webinar on the future of...

The Advertising Standards Council of India (ASCI) marked June 30, World Social Media Day, with a webinar that comprised two panel discussions involving stalwarts...

ASCI upheld 789 complaints during Q1 2021; highest violations were in...

The Advertising Standards Council of India (ASCI) reveals that 789 complaints were upheld from January 2021 to March 21. During this period, the highest...

EXCLUSIVE | Dharika Merchant, WORD & Alchemy Group: A humane approach...

Dharika Merchant, Chief Operating Officer, WORD & Alchemy Group, speaks about how Alchemy Group and its verticals have been innovating organic & branded content...

ASCI issues final guidelines for influencer advertising; launches ASCI.Social

The Advertising Standards Council of India (ASCI) unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in...

52% urban Indians believe influencer guidelines will positively impact social media...

In an attempt to help consumers identify promotional content from user-generated content, the ASCI recently introduced new draft guidelines for influencer advertising wherein social...

EXCLUSIVE | Manisha Kapoor, ASCI, on influencer guidelines: With great influence...

In an exclusive chat with MediaBrief, Manisha Kapoor, Secretary-General of Advertising Standards Council of India (ASCI), explains the rationale behind the new Influencer advertising...

Industry leaders welcome ASCI’s guidelines for influencer advertising 

To enable consumers to easily recognise promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released draft guidelines for influencer...