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ALTBalaji’s ‘The Married Woman’ now available for Amazon Alexa users

With the new features being available on Amazon Alexa, all one needs to do is say the magic words “Alexa, Play The Married Woman”...

EXCLUSIVE | Divya Dixit, ALTBalaji: Our hyperlocal approach drives viewership, subscriptions

Divya Dixit, Senior Vice-President, Marketing & Revenue at ALTBalaji, plays a pivotal role in driving the digital content platform on the back of two...
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ALTBalaji celebrates 4th anniversary; champions ‘ALTernative content’

ALTernative content being the core ethos of the group, ALTBalaji, one of India's largest homegrown OTT platforms, steps foot into its fifth year, completing...
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ALTBalaji, ZEE5 unveil ten-part teaser of crime-thriller ‘Mai Hero Boll Raha...

Launching an array of successful web-shows, the Indian digital platforms ALTBalaji & ZEE5 are all set to end the search for the greatest Hero...
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COTT Week 11/21: ALTBalaji ranked 6th on COTT’s top 12 OTT...

Chrome OTT has put out a weekly survey on Indian originals across OTT platforms. The Chrome panel represents 574 million internet users in India...

TheSmallBigIdea wins social media duties for ALTBalaji

Full services digital and social media marketing agency, TheSmallBigIdea, has been awarded with the social media duties for ALTBalaji, Balaji Telefilms' subscription based video-on-demand platform....
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ALTBalaji partners with Flyrobe to curate exclusive ‘The Married Woman’ collection

ALTBalaji, one of the leading homegrown OTT players known for its Hindi originals has partnered with Flyrobe, fashion rental platform for their recent release...
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ALTBalaji launches #ALTerTHENORMS campaign to re-define societal tags

Breaking stereotypes and questioning patriarchal mindset, India's leading homegrown OTT platform, ALTBalaji, has initiated a social media campaign, to break the existing norms and notions...
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Rhea Kapoor, Guneet Monga, Tahira Kashyap host special screening of ALT...

ALTBalaji’s most-awaited web-series ‘The Married Woman’ has been earning a host of rave reviews ever since the announcement and the trailer of the show...
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ALTBalaji launches #MarchingToALT campaign; offers weekly contests, gifts for subscribers

ALTBalaji, has recently announced its new campaign, an initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed...