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Tag: Advertising Standards Council of India (ASCI)

ASCI’s Manisha Kapoor joins executive committee of ICAS

Advertising Standards Council of India (ASCI) General Secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation...

ASCI, Futurebrands to launch ‘GenderNext’ a study on depiction of women...

The Advertising Standards Council of India (ASCI), in association with Futurebrands, is launching the first ever deep, immersive dive into gender depiction in Indian...

ASCI extends feedback date for influencer guidelines to Mar 21; final...

The Advertising Standards Council of India (ASCI) extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March...

52% urban Indians believe influencer guidelines will positively impact social media...

In an attempt to help consumers identify promotional content from user-generated content, the ASCI recently introduced new draft guidelines for influencer advertising wherein social...

ASCI upholds 2,357 complaints made against advertisements in 2020

The third quarter of the Financial year had a high impact and was an initiative led quarter for ASCI, the initiatives focused on guidances for the...

EXCLUSIVE | Manisha Kapoor, ASCI, on influencer guidelines: With great influence...

In an exclusive chat with MediaBrief, Manisha Kapoor, Secretary-General of Advertising Standards Council of India (ASCI), explains the rationale behind the new Influencer advertising...

EXCLUSIVE | MVS Murthy on the RISK in Influencer Marketing: Responsible...

We invited MVS Murthy, Head – Marketing & Digital, Tata Asset Management, a true digital expert with an illustrious two-decade career with India’s top...

ASCI processed 81 complaints against online gaming advertisements in 7 weeks from guidelines announcement

The Advertising Standards Council of India (ASCI) guidelines related to real-money gaming, which came into effect from 15th December, have received an overwhelming response. Within seven...

ASCI extends consumer connect initiatives; launches #ChupNaBaitho campaign

To raise consumer awareness about objectionable advertisements, the Advertising Standards Council of India (ASCI) is launching the #ChupNaBaitho, a call-to-action digital campaign. The campaign...

MIB issues advisory for advertisers of online gaming, fantasy sports 

The Ministry of Information and Broadcasting expressed concerns over "misleading" advertisements for online gaming platforms. These concerns stem from the growing number of misleading...