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Tag: Advertising Standards Council of India (ASCI)

ASCI processed 6149+ complaints in 20-21, overall compliance at 97%

FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so...

ASCI, FSSAI join hands to curb misleading claims in F&B advertisements

The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers...

ASCI wins two awards and a special mention at ICAS Awards 2021

The Advertising Standards Council of India (ASCI) has won two International Council for Advertising Self-Regulation (ICAS) awards, one each for the ‘Best Awareness Raising Initiative’...

ASCI issues final guidelines for influencer advertising; launches ASCI.Social

The Advertising Standards Council of India (ASCI) unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in...

ASCI appoints Infectious Advertising as creative partner

The Advertising Standards Council of India (ASCI) has appointed Infectious Advertising, an independent and integrated agency, as their creative partner. Infectious Advertising will provide ATL,...

ASCI’s Manisha Kapoor joins executive committee of ICAS

Advertising Standards Council of India (ASCI) General Secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation...

ASCI, Futurebrands to launch ‘GenderNext’ a study on depiction of women...

The Advertising Standards Council of India (ASCI), in association with Futurebrands, is launching the first ever deep, immersive dive into gender depiction in Indian...

ASCI extends feedback date for influencer guidelines to Mar 21; final...

The Advertising Standards Council of India (ASCI) extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March...

52% urban Indians believe influencer guidelines will positively impact social media...

In an attempt to help consumers identify promotional content from user-generated content, the ASCI recently introduced new draft guidelines for influencer advertising wherein social...

ASCI upholds 2,357 complaints made against advertisements in 2020

The third quarter of the Financial year had a high impact and was an initiative led quarter for ASCI, the initiatives focused on guidances for the...