Suvarna News, is being rebranded as Asianet Suvarna News. With this announcement, the Asianet News Network signals its intent to bring Asianet News’ long standing regional and national equity to Suvarna News.
Powered with its tagline, ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programs, aims to build further gains in the fiercely fought leadership race in the Kannada news broadcasting industry.
Abhinav Khare, CEO of Asianet News Media & Entertainment Private Limited, said “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space.”
“The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting.”
“With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the regio,” Khare said.
Asianet News Media & Entertainment is amongst India’s most pre-eminent media conglomerate with a portfolio of marquee brands within its fold. Asianet News is the flagship property of the network, the undisputed leading Malayalam Broadcast News Channel for over two decades.
In Karnataka, Asianet Suvarna News is a distinct leader at the regional level news genre, Kannada Prabha newspaper boasts of a 50 year legacy of credible print journalism in Karnataka. Indigo Music.com is the first international radio station in India with its presence in Bengaluru & Goa with a new digital platform.
With over 1 Billion monthly page views and presence in 7 languages (Malayalam, Kannada, Hindi, English, Tamil, Telugu & Bangla) Asianet News Network’s digital property www.asianetnews.com is acknowledged to be fastest growing vernacular platforms in the country.
Ravi Hegde, Editor-in-Chief, Asianet Suvarna News, said, “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time which will be a game changer in the Karnataka News genre. This is not a one day rebrand excitement for us.”
“We will pay the same attention to detail serious journalism requires. In a copy-cat news media market we will differentiate ourselves with credible, verified visual presentation true to our tagline Straight-Bold-Relentless,” Hegde added.
Rajesh Kalra, Executive Chairman of Asianet News Media and Entertainment Private Limited, said, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift.”
“With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement.”
“Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy,” Kalra added.
The rebranding of Suvarna News to Asianet Suvarna News will bring in best practices and deliver editorial excellence that is unmatched nationally.