Streax Professional, the professional product range for hair care, colour, and style, specially crafted for salon professionals and technicians, has announced augmenting its commitment to provide financial assistance to salon professionals impacted by the pandemic.
It has joined hands with the salon and wellness industry’s Beautiful Hearts Fund to give out a special discount to salon professionals on the purchase of its product and contribute a percentage of its share from the sales to the campaign.
The Beautiful Hearts Fund was launched in April 2020 when several salons and wellness industry leaders came together to help the salons and professionals hit by the pandemic and the subsequent lockdown across the country.
Rochelle Chhabra, Head – Professional Division, Hygienic Research Institute Pvt. Ltd, said, “The lockdown led to a massive dent in the salon business across the country and impacted the brands, salon owners, stylists, and workers severely. The pandemic also emphasised on the requirement for industry players to stand together and help each other.
“Streax Professional is proud to be part of the wonderful initiative Beautiful Hearts Funds and continue its support to our partners and professionals in a time of need.
“We are also committed to empowering the salons and stylists to handle the changing work environment in the pandemic-hit world as well as train and educate them about the latest trends and techniques in haircut, colour, and style,” Chhabra said.
The Beautiful Hearts Fund does not take money from sponsors and contributors, instead accepts commitments from them for this cause. It verifies, evaluates, and approves the beneficiary on identification and then assigns them to a sponsor, who takes up the initiative from thereon.