Star Movies bags the Shark Awards 2020 for ‘PlayAt7’ campaign

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Star Movies, won the Best Technology Led Campaign award for their innovative campaign PlayAt7 at the recently announced ET Brand Equity’s Shark awards 2020.

Star Movies’ PlayAt7 was a unique initiativewhere the channel brought together TV and Twitter through a unique consumer engagement model, which was a first for the category. The campaign was judged on the parameters of creativity, relevance, and execution.

The Channel has been constantly innovating to enhance the consumer experience through new content.

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