Star Movies bags the Shark Awards 2020 for ‘PlayAt7’ campaign


Star Movies, won the Best Technology Led Campaign award for their innovative campaign PlayAt7 at the recently announced ET Brand Equity’s Shark awards 2020.

Star Movies’ PlayAt7 was a unique initiativewhere the channel brought together TV and Twitter through a unique consumer engagement model, which was a first for the category. The campaign was judged on the parameters of creativity, relevance, and execution.

The Channel has been constantly innovating to enhance the consumer experience through new content.

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