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As soon as the landmark judgment of the abolishment of section 377 came in, brands went all out to celebrate it. Most actually went out and put their money where their mouths were; a few quickly clambered aboard the free cross-promotion bandwagon passing by.
Amongst the memorable celebrations that did not ‘unnaturally’ shove their brands into the celebrations were Star and Mirror NOW.
Star Gold came up with a brilliant video. Here it is. A simply styled, very classily shot, smartly, impactfully written video, a tribute to love. It was trending too, on Twitter. Good stuff resonates, doesn’t it?
— Star GOLD (@StarGoldIndia) September 6, 2018
Mirror NOW, as a mark of solidarity, announced a new day-long special, with the legend Pride Now firmly in place, and fronted by its never-flailing-her-arms-never-shouting, well-spoken and effective crusader-Editor, Faye D Souza. Her show The Urban Debate featured parents of prominent personalities from the community. Sridhar Rangayan, Director & producer, Harish Iyer, LGBTQ Rights Activist, Onir, film maker, Sushant Divgikar and many more were part of the special programming line-up on the channel throughout the day. Of course, as a news channel, the lineup was grist to its content mill, but having seen and followed Faye’s and the channel’s steadfast support of the LGBTQ , it rang sincere. That it was great content for the news channel was secondary, in my opinion.
— Mirror Now (@MirrorNow) September 6, 2018
Also, Faye D’Souza’s tweet shone with the sincerity she’s always supported the LGBTQ Community. Here is is:
To my #LGBTQ brothers and sisters,
You have fought hard and long for this, it is been an honour to stand along side you. May Today be the first step in a long journey of equal rights!
Into that heaven of freedom my father let my country awake!#Section377Verdict
— Faye DSouza (@fayedsouza) September 6, 2018
Star Plus did the subtle, restrained thing by dressing its striking logo in the colours of the day.
— Star TV Network (@starindia) September 6, 2018
Some other memorable celebrations on Social media are shared below in random order.
Singer Shreya Ghoshal kept it sweet and simple.
— Shreya Ghoshal (@shreyaghoshal) September 6, 2018
Durex India put out a beautifully designed message. Of course, all things considered, its product just had to shine bang in the middle.
— Durex India (@DurexIndia) September 6, 2018
The ALT Balaji video, in true ALT-B fashion, clambered upon the bandwagon in a more direct fashion on both, the creative content, and the cross promotion in the end.
View this post on Instagram
— CEAT TYRES (@CEATtyres) September 6, 2018
Section 377 gone. Now for something in the 300s – Article 370?