On the back of Kabir Khan’s “83” that releases on 4th june 2021, Spykar and Swag Fashions have joined hands to create the 83 Fashion line. The Broad idea is to build the Brand 83, as a lifestyle brand by launching categories in fashion and beyond. In a country, where billion people are crazy for cricket, the Brand 83 will fill the void for a cricket-based lifestyle Brand.
The Brand 83 roots the cricketing emotion of India and & signifies India’s World Cup glory that transformed Cricket from a sport into a religion. It’s is an expression of India’s cricketing passion. The Brand resonates confidence and reflects following values i.e. Team Spirit, Triumph, Euphoria, Self-Belief & Determination.
The Brand 83 has two aesthetic tones: One that reflects heritage with subtle expression & the other is contemporary & sports-lifestyle, which is colorful & relevant to the Millennial.
Vishal Sinha, Chief Operating Officer, Swag Fashions Hub Pvt Ltd., Mumbai, said, “The Film 83, paves the right platform for launching the fashion & lifestyle Brand 83, as this incredible story being retold via Cinema, strongly establishes the emotional connect with our TG about our glorious Cricketing Victory in 1983, a moment which marked the beginning of the new cricketing era.
“This event laid down the foundation for the Indian Cricket transforming it from a mere sport into a religion, which the country swears by. Since brands are built on heritage and based on a formidable story, the Brand 83 truly depicts the Cricketing spirit of India and intersects the influence of fashion & culture, thereby offering the cricket frenzy people of India their own homegrown Cricketing brand 83,” Sinha said.
Spykar, with an edge & experience in creating fashion products, would bring-in trendy 83 fashion wear which are currently available on Myntra.
Sanjay Vakharia, CEO, Spykar, said, “It’s a moment of pride for Spykar to associate with 83. Spykar being the best in the apparels brands & 83 being an exciting entertainment brand, we are keen to explore the synergies with limited edition merchandise branded “83 by Spykar”. We will showcase a fashionable & sporty range of trendy t-shirts , smart shirts , polo t-shirts & other exciting products,” said