Spikes Asia releases awards shortlists; Australia, India and New Zealand strong contenders


Spikes Asia has released shortlists across 23 categories. From an initial 3,223 entries, 682 pieces of work have made it onto the shortlists and will now compete to be awarded APAC’s most prestigious creative branded communications accolade.

The work is being judged by a diverse group of 83 creative leaders from across APAC and the world. Australia lead the shortlists with 169 pieces of work, followed by India and New Zealand who are tied with 93 each.

Shortlists have also been released for the Tangrams, which recognise strategy and effectiveness in the region and for 2021 are sponsored by InMobi. Juries are judging work across five categories – Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and eCommerce – and have shortlisted a total of 90 entries. China leads the rankings with 22 pieces of work shortlisted.

Judging for the Spikes Asia Awards, as well as the Tangrams Awards and Young Spikes competitions has been taking place throughout February. In place of the live Awards Ceremony, winners will be announced via the Spikes Asia online platform, with the Bronze, Silver and Gold winners released on 1 March and the Grand Prix and Special Award winners announced on 4 March.

Philip Thomas

Philip Thomas, Chairman, Spikes Asia, said, “This year also marks the release of our first Spikes Asia Creativity Report. Pulling together regional rankings and analysis of the 2021 winners, it will provide the definitive benchmark for creativity in APAC.

“As a resource that we will publish annually after each Spikes Awards, we’ll be able to build a comprehensive overview of industry performance and help the region understand how to continue to drive forward,” Thomas added.

Also released today are the winners of the Young Spikes Competitions. The Film and Integrated competitions provide Asia Pacific’s next generation of creative talent a unique chance to gain recognition and make their mark on the industry. This year, competitors were asked to fulfil a brief set by Conservation International.

Young Spikes Film Competition winners:


‘Here Today, Gone Tomorrow’

  • Chiemi Manako, Copywriter, Dentsu Inc., Japan
  • Hirotaka Endoh, Director, Jamboree Inc., Japan


‘The Usual Seafood’

  • Sorrasak Thummakosol, Copywriter, The Leo Burnett Group, Thailand
  • Botthawan Theeratrakul, Art Director, The Leo Burnett Group, Thailand


‘Eyes or Tongue?’

  • Keiko Hirashima, Director, Tohokushinsha Film Corporation, Japan
  • Toshiki Kobayashi, Production Manager, Hakuhodo Product’s Inc., Japan

Special Commendation

‘An Empty Plate’

  • Keyon G, Art Director, Publicis Singapore
  • Peggy Lim, Social Media Manager, Freelancer, Singapore

‘The Dinner’

  • Joscelyn Heng, Art Director, Vaynermedia APAC, Singapore
  • Steffi Lee, Junior Copywriter, Vaynermedia APAC, Singapore

Young Spikes Integrated Competition winners: 


‘Extinction Date’

  • Shintaro Murakami, Creative Technologist, Dentsu Inc., Japan
  • Yuki Takahiko, Design Director, Recruit Co., Ltd., Japan


‘Ocean Exchange’

  • Ernest Chin, Copywriter, MullenLowe Singapore
  • Claudius Keng, Art Director, MullenLowe Singapore


‘Sea Change’

  • Amanda Thomsen, Senior Performance Executive, Wavemaker, Australia
  • Lily Nielsen, Senior Digital and Social Account Manager, Wavemaker, Australia

Special Commendation

‘Fisherman – FreshMan’

  • Yoshitomo Matsumi, Marketing, dentsu, Japan
  • Masanari Kakamu, Art Director, dentsu, Japan

‘Elite Fish’

  • Maria Shimizu, Designer, TBWA\HAKUHODO, Japan
  • Mihiro Odake, Copywriter, The Breakthrough Company GO, Japan

‘Fishing Net – Actual Size’

  • Phanisa Wangsuk, Copywriter, TBWA\Thailand
  • Arprakorn Jongjaipra, Copywriter, TBWA\Thailand

All of the shortlists, as well as further details on the announcement of this year’s winners along with the Spikes Asia Creativity Report can be found at Spikes.asia. The Tangrams Awards shortlist can be found at www.tangrams.asia

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