SonyLIV to target 50mn new users with India’s first OTT gaming destination

SonyLIV’s OTT gaming destination will offer multiplayer video quiz-, augmented reality- and 100+  show-based games to flush flush the gamer with new choices 

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A  recent *KPMG report had estimated that in 2018, the Indian gaming industry was at INR 43.8 billion and was expected to grow further at 22.1% CAGR taking it to INR 118.8 billion by 2023 thanks to increased digital usage and the rise in the number of gamers. And now, to target 50 million new users, SonyLIV has announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner. It will offer enthusiasts a one-stop destination for gaming, which will include games curated around some of Sony Pictures Networks’ (SPN) biggest IPs across channels like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko and Super Speedo, amongst others.

SonyLIV’s launch of the OTT gaming destination is reflective of the past and anticipated growth in the Indian gaming industry, and is likely to catalyse more change in audience consumption patterns.

India houses **10% of the world’s gamers, and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next 4 years: Uday Sodhi, Business Head – Digital, SPNI

SonyLIV is not only scaling up its portfolio with Multiplayer Video Quiz and Augmented Reality-enabled formats but is again the first OTT player in the country to launch show-based games. It will be recalled that SonyLIV was also the first OTT platform to be launched in the Indian market in 2013.

A variety of content for TG of 7-25 years

Home to an ever-growing content catalogue, SonyLIV aims to tap over 50 million new users with the new gaming experience it will offer. From video quiz formats to uniquely designed board games to big-ticket tournaments, there is something for everyone between the age group of 7-35 years in this one-stop gaming destination. In addition to this, SonyLIV will also introduce exciting Augmented Reality (AR) games around iconic shows from Sony Pictures Networks India (SPN) like Crime Patrol, Baalveer, CID, Aladdin Naam To Suna Hoga, and Tenali Rama amongst others.

User-gratification opportunities too

The platform will also introduce an array of user engagement features to gratify winners with abundant opportunities. With the Game Store hosting a 24X7 tournament feature, consumers will stand a chance to win cash anywhere between Rs 1/- to Rs 5000/- depending upon the size and duration of the tournament. Also, through the “Daily Rewards Feature”, users will also stand a chance to meet-and-greet celebrities or attend famous shows like KBC, Indian Idol, The Kapil Sharma Show, Super Dancer and others just by playing games on the platform.

image-Uday-Sodhi-Business Head - Digital - SPNI-MediaBrief-1Uday Sodhi, Business Head – Digital, Sony Pictures Networks India, said, “India houses **10% of the world’s gamers and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next 4 years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

Amogh Dusad, Head – Content, Partnerships & New Initiatives, Sony Pictures Networks India, said, “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”

  • *KPMG-Indian Federation of Sports Gaming report
  • **Online gaming in India: Reaching a new pinnacle by KPMG 

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