SonyLIV ropes in 50+ advertisers for India’s tour of Sri Lanka


After entrancing sports aficionados with Euro 2020, SonyLIV will now enthrall millions of cricket fans with India’s tour of Sri Lanka comprising three ODIs and three T20s that began on 18th July till 29th July.

The series can be viewed live across 6 different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

For the high-octane series, SonyLIV has roped in 50+ advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance & GoDigit amongst others. With the increasing viewership coupled with the love for cricket amongst fans, SonyLIV has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX and Swiggy.

SonyLIV is the go-to destination for all sports lovers to catch the action between India and Sri Lanka. As Team India returns to white-ball cricket after three months, fans can’t wait for the series to kick off and all the excitement will be available on SonyLIV. The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23rd July.

image-ranjana-Mangla-Head-Ad-Sales-Revenue-Digital-Business-SonyLIV-mediabrief.jpgRanjana Mangla, Sr. VP & Head of Ad Revenue, SonyLIV, said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV.

“Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform,” Mangla said.