Sony Sports channels, the official destination for the Olympic Games Tokyo 2020, have announced their Live wraparound studio show SPORTS EXTRAAA with an eminent line-up of panelists and guests who will engage audiences across India with their expert insights and analysis as well as rally up support for our Indian athletes at the Olympic Games Tokyo 2020.
Sony Sports aims to enhance fan engagement and ensure an unparalleled viewing experience for audiences across the nation through their Live wraparound studio show, SPORTS EXTRAAA.
The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil & Telugu on the newly launched SONY TEN 4 channels from 3 pm, July 23, 2021.
It will also be livestreamed on popular on-demand OTT platform SonyLIV
The panel sharing insights real-time on the LIVE studio show will feature former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam.
World-renowned sprinter and four-time Olympic medalist, Jamaican sprinter Yohan Blake, will feature as an expert panelist on Sony Sports’ live studio show coverage
Olympians and legendary Indian athletes, Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar, Satish Shivalingam and more to feature on SPORTS EXTRAAA
High advertiser interest with Coca cola India Pvt. Ltd., Hero Motocorp, JSW, MPL, Amul, Reserve Bank of India & AMFI among others coming on board as sponsors for this prestigious global sporting event
Also featuring as a marquee expert will be the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt.
SPORTS EXTRAAA will be hosted by Sony Sports’ multi-sport specialists Arpit Sharma, Ridhima Pathak and Raman Bhanot as well as feature sports journalists Ayaz Memon and Gaurav Kalra.
SPORTS EXTRAAA will also invite Parth Jindal, Mustafa Ghouse, Manisha Malhotra, Rushdee Warley and other well-known guests from the sports fraternity to talk about different aspects of high-performance sports like athletic performance management, handling pressure, and share their insights on the performance of athletes in Tokyo.
Strong advertiser response
The sports channels have received a tremendous response from advertisers and sponsors who have come on board to voice their support for the Indian contingent. A cutting-edge advertising innovation will feature “Split-screen ads” that will allow premium sponsors to feature much closer to the numerous Live key sporting action and moments. The sponsors are Coca-Cola India Pvt. Ltd., JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Herbalife Nutrition & Lenovo and more.
Hum Honge Kamyab campaign
Sony Sports also launched the grand Hum Honge Kamyab campaign that aimed to invoke a sense of national pride and galvanize the nation to rally behind the Indian contingent and champion the cause of Indian Athletes for #Tokyo2020.
Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities, and joining the brigade are Union Minister for I&B and Youth Affairs & Sports, Anurag Thakur; General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee, and Mr. N.P. Singh, MD & CEO, Sony Pictures Networks India.
Also, Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha , Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Sudha Murthy, Shankar Mahadevan, Anurag Basu, and many more, to catalyze the Olympic momentum in the nation for the landmark event.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “The preparation for Olympic Games Tokyo 2020 is underway for the Indian contingent and Sony Sports is leaving no stone unturned to ensure the country is aware about its athletes. Sony Sports voices the sentiments of the nation to motivate Indian athletes with one of the grandest campaigns in the history of Indian Olympics, ‘Hum Honge Kamyab,’ which has received an overwhelming response.
“Our studio show, SPORTS EXTRAAA, will feature a stellar line-up of International and Indian Sporting Greats bringing in their expert analysis on all the key sporting action that our Indian Athletes will feature in at Tokyo. Our broadcast will also feature a huge panel of specialized multi-sporting commentators to call the high-performance Olympic Games’ action in Hindi, English, Tamil and Telugu.
“With the combined effort we are sure that as a nation we will be able to create an atmosphere of enthusiasm that will attract viewers and motivate our athletes to give their best at Tokyo,” Kaul said.
Yohan Blake, Four-time Olympic medalist, and Expert Panelist on SPORTS EXTRAAA on Sony Sports Channels, said, “I am very excited to associate with Sony Sports as an expert panelist on their live wrap-around studio show, SPORTS EXTRAAA, and take fans closer to the Olympic Games Tokyo 2020. Not only will the viewers in India watch me proudly represent my country at the games but they will also watch me provide insights on the performance of the world’s finest on this grand stage.
“I am looking forward to adding to my Olympics tally of 2 gold and 2 silver. All eyes are on the strong Indian Athletics contingent of 26 athletes who qualified for the games and we are looking forward to their performance at Tokyo,” Blake said.
SPORTS EXTRAAA Panelists & Guests on Sony Sports Channels
Yohan Blake- Four-time Olympic medallist – Yohan Blake, popularly known as “The Beast” is the second-fastest man of all time. The Jamaican won silver medals in the Men’s 100m and 200m races at London 2012. He also teamed up with training partner Usain Bolt to win the 4x100m relay Golds at both London 2012 and Rio 2016 for Jamaica. An ardent fan of cricket, Blake raced to gold in the Men’s 100 m race at the 2011 World Championships in Busan, as the youngest 100m world champion ever.
Vijender Singh – He is an Indian professional boxer who has won a lot of accolades nationally and globally. He has won bronze medals at the 2008 Beijing Olympics, 2009 World Championships and the 2010 Commonwealth Games, as well as silver medals at the 2006 and 2014 Commonwealth Games, all in the middleweight division.
Karnam Malleswari – She is a former Indian weightlifter and the first Indian woman to win a medal at the Olympics. Her career’s crowning achievement came at the Sydney 2000 Olympics. Lifting 110kg and 130kg in the ‘snatch’ and ‘clean and jerk’ categories respectively to total 240kg.
Anjali Bhagwat – She has represented India in three consecutive Olympics, and was a finalist in the 2000 Sydney Olympics, a first for any Indian women shooter and the first Indian athlete to make an Olympic final since P.T. Usha in 1984.
Anju Bobby George – She is India’s first and only World Champion in the IAAF World Athletics Final. Anju Bobby George made history when she won the bronze medal in long jump at the 2003 World Championships in Athletics in Paris. The two-time Olympian went on to win the gold medal at the IAAF World Athletics Final at Monte Carlo in 2005 and has 2 Asian Games and 1 Commonwealth Games medal.
Rahul Banerjee – His first international appearance was in Youth World Championship in 2004; he won a team silver medal, which was the first world level medal for Indian archers. He won the gold medal in the individual recurve event at the 2010 Commonwealth Games and was also instrumental in helping the Indian Recurve team win a bronze medal at the 2010 Asian Games. Rahul Banerjee represented India at the 2012 Olympics and has also received the Arjuna Award in 2011 for his exemplary performance and contribution to sports.
Kripa Shankar – He is an Indian professional wrestler and coach. He passed the United World Wrestling International Referee Course with distinction in 2016. Subsequently, Kripa Shankar was named to United World Wrestling’s international panel of referees. He was earlier part of the coaching set-up for women wrestling in India and oversaw the training of the likes of Vinesh Phogat and Sakshi Malik.
Somdev Dewar man – He is a former professional Indian tennis player and represented India at the 2012 Olympics Games. In 2010, Somdev won the gold medal in the men’s singles event of XlXth Commonwealth Games at the R.K. Khanna Tennis Stadium in New Delhi, and he followed it up with both men’s singles and doubles gold in the 2010 Asian Games in Guangzhou, China. In 2011, Devvarman received the Arjuna Award from the Indian government for his tennis successes. In March 2017, the Ministry of Youth Affairs and Sports, Government of India, appointed him as the national observer for tennis. In 2018, he was awarded with the civilian award Padma Shri. Viren Rasquinha – He is a former Indian field hockey player. He is the former captain of the country’s national team and was a member of the Indian team that finished seventh at the 2004 Summer Olympics in Athens. In 2005 he won Arjuna Award for Best Sportsman of the Year in Hockey.
Trupti Murgunde – She is a former Indian Badminton star who played both singles & doubles. She is a Dhyan Chand Awardee. Trupti is also a five times South Asian Games gold medallist, including twice in singles in 2004 and 2006. She is also a Commonwealth Games Bronze Medallist in the Team Event at Melbourne in 2006.
Sakshi Malik – She is an Indian freestyle wrestler and has 2 Commonwealth Games medals under her belt. At the 2016 Summer Olympics, she won the bronze medal in the 58 kg category, becoming the first Indian female wrestler to win a medal at the Olympics.
Gagan Narang – A four-time Olympian with multiple World Cup titles, Gagan Narang won the Bronze Medal in the Men’s 10m Air Rifle Event at the 2012 Summer Olympics in London.
Satish Shivalingam – He is one of the most renowned male weightlifters from India. He won two back to back gold medals in 2014 and 2018 Commonwealth Games. Satish was a member of the Indian Olympic contingent in 2016 Rio.
Parth Jindal– Founder and Director, Inspire Institute of Sports which is a cutting-edge environment founded to breed champions in India with an eye on success and podium finishes at the Olympics games.
Mustafa Ghouse– CEO, JSW Sports. An ex-professional tennis player and Asian Games bronze medallist who has been involved in this field for nearly a decade and has helped many athletes realise their potential.
Manisha Malhotra– Head of Sports Excellence and ex-professional tennis player, Olympian and Asian Games silver medallist at Busan in 2002 alongside Mahesh Bhupathi.
Rushdee Warley– CEO, Inspire Institute of Sport. He hails from South Africa with over 25 years of experience in High Performance Sport and worked extensively with the swimming team to help them fulfil their Olympic goals.
Ron Simms Jr (USA) – Head Boxing Coach, IIS. He has been in India for 4 years and seen and trained all the qualified boxers up close. He is also the personal coach of one of India’s biggest medal hopes, Vikas Krishan.
Spencer Mackay (Scotland)– Head of Strength & Conditioning at IIS. He brings a lot of experience in training top athletes and Indian Medal hopes like Vinesh Phogat, Bajrang Punia and more during their time at IIS.)