Sony SAB is presenting its viewers an opportunity to help spread cheer with a new heart-warming on air contest ‘Unlock Khushiyaan’, extending the brand’s endeavour to spread happiness.
As fans enjoy their favourite shows on Sony SAB, they will have the opportunity to not only win rewards but also contribute towards the welfare and rehabilitation of underprivileged kids displaced during the current adversity.
As a part of the campaign, Sony SAB will flash a unique alphanumeric code during the telecast of all its prime-time shows from 7th September 2020 to 18th September 2020 between 7 PM to 10.30 PM. All that the viewers have to do is send an SMS with this code, along with the show name to +91 9702444420.
For SMS through unique mobile number, Sony SAB will donate INR. 1 to ‘Save the Children Foundation’, providing relief and rehabilitation to disadvantaged children. What’s more! Sony SAB is also giving five lucky winners a chance to win vouchers worth INR. 5000 every half hour.
Aligned to its brand promise of bringing light-hearted and values-driven content to its viewers, Sony SAB has recently launched Tera Yaar Hoon Main. Besides, fans of other chart-busting shows such as Taarak Mehta Ka Ooltah Chashma, Aladdin: Naam Toh Suna Hoga, Baalveer Returns, Maddam Sir and Carry on Alia have been on an engaging, edge-of-the-seat journey, as they continue to witness dramatic twists in the tales.
Vaishali Sharma, Head – Marketing & Communications, Sony SAB, said, “These are unprecedented times and at Sony SAB, we remain sincerely committed in our mission to spread happiness amongst our audience. We have embodied this promise not only through our on-air content but also through meaningful campaigns that can make a real difference to people’s lives.
“Unlock Khushiyaan, as the name suggests, is one such endeavour to spread more happiness by uniting our audiences towards a common goal and supporting the incredible work that Save The Children has been doing to improve the lives of disadvantaged children,” Sharma said.
Link to contest promo: https://www.facebook.com/213241952526/posts/10158445672487527/