With the financial year 20-21ending, Sony PIX (SD + HD) has established itself as the clear leader in the English movie category with 23% viewership share*. A combination of a library of popular movies, blockbuster premieres and deeper engagement with the customers has propelled the channel to the top position.
Sony PIX’s commitment of adopting ‘consumer first’ strategies and staying true to its brand proposition of ‘Stay Amazed’ also helped the channel (Sony PIX SD+HD) register a +86% growth in viewership share (vs. FY20), making it the fastest growing English movie channel*.
Besides, Sony PIX has again proven to be the top choice of the premium audiences by gaining #1 position on HD feed with a strong share of 31%**. Even in terms of reach and time spent, Sony PIX HD is the undisputed leader**.
Apart from premiering blockbuster Hollywood movies like Fast & Furious: Hobbs & Shaw, The Secret Life of Pets 2, How to Train Your Dragon: The Hidden World, Cold Pursuit and more, Sony PIX’s library also hosts some of Hollywood’s biggest franchises like Fast & Furious, The Mummy, Jurassic Park, among others.
Such stupendous titles have made Sony PIX the most watched channel in the category – overall as well as during primetime*** – with highest time spent per viewer*.The channel’s dominance is also reflected in the fact that in the last 8 weeks, 6 out of top 10 movie airings in the English movie category were aired from Sony PIX’s library****.
With renewed zest to continue to entertain the viewers with the biggest Hollywood premieres, franchises, marathons and specially curated programming properties, Sony PIX is looking forward to another year of amazement.
* Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA & ATS (viewer), English Movie Channels SD+HD
** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA, ATS (viewer) &Cume Rch’000, English Movie Channel HD
*** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Time bands: 19:00-24:00, Average Weekly AMA, English Movie Channels SD+HD
**** Source: BARC, Market: 10L+, TG: NCCS 15+ AB, Period: WK 6-13’2021, AMA, English Movie Channels SD