SOCIAL has always believed in paving new paths with the spaces it creates. This International Women’s Day, the brand is kickstarting some trailblazing activities – both inside and outside SOCIAL – to empower and enable its community of women.
Led by culture and inspired by our community, #SOCIALStree is not a one-off token day of celebration. Rather, it is an always-on conversation that is deeply embedded in the DNA of the brand. Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants, says, “At SOCIAL, we’ve always believed in providing a platform where communities thrive.
This International Women’s Day, we want to celebrate the #SOCIALStree, someone who is unafraid to express herself, be it through art, music, dance or dialogue, and want to give a solid launchpad to those who are starting out in this sphere.”
On the back of substantial experience in curating forward-thinking events across the country, the all-day café and high energy bar is hosting actionable conversations and dialogues through art, events, and showcases across cities. On March 7th 2021 in Mumbai at Khar SOCIAL, the brand is hosting a girl’s special edition of its monthly art property Optikal Asylum in collaboration with Kranti Art Theory.
In Pune, FC Road SOCIAL will be hosting an All Women Open Mic in association with Nukkad Cafe, whereas at Viman Nagar SOCIAL an All Women Comedy Open Mic will be hosted in collaboration with Orange Comedy Club. Sector 7 SOCIAL in Chandigarh will see a Women’s Bike Ride meet-up organised in association with Royal Enfield. On March 7th 2021, Indiranagar SOCIAL in Bengaluru will host #EmbraceTheRed – a Fundraiser for Menstrual Health for Underprivileged Women in collaboration with Project Devi.
SOCIAL is known for creating spaces that epitomize its core values of community and creativity. The brand has also internalised the core pillars of Safety, Inclusivity, and Opportunity at a company-wide level. To promote women and celebrate the #SOCIALStree, the brand aims to continue creating and curating events and spaces for the community.
SOCIAL doesn’t just talk about womanhood, but also gives a platform to women who want to express themselves in a fun yet safe environment.