Smarties India 2020 shortlist announced, winners to be declared virtually on 27 November

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The Mobile Marketing Association (MMA) announced the Smarties  shortlist and the will be unveiled at the Smarties India awards ceremony being held virtually on 27 Nov.

In its ninth edition, the MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

This year’s SMARTIES will honour marketers who have played a pivotal role in shaping the future of modern marketing and leveraged mobile applications to effectively deliver impressive results. New this year, the “Winning from Home” category pays tribute to the marketers who have beaten all odds and obstacles of working from home during a global pandemic to deliver creative and innovative ideas.

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Moneka Khurana

Moneka Khurana, Country Head, India, MMA, said, “Mobile continues to be a disruptive force, even more so with our increased reliance on it.

“Our special category at this year’s SMARTIES recognised innovative marketing who successfully adapted to changing consumer behaviour and during these extraordinary times, and embraced disruptive ideas, creatives and campaigns to showcase compelling results.” Khurana added.

 

The “Winning from Home” category comprises five sections.  They are:

  • Purposeful Marketing: Campaigns and messaging created to engage in purposeful marketing with consumers, using mobile as a key
  • Seamless Consumer Experience: Campaigns that enrich digital experiences or enable new methods of connecting with the consumer while adhering to social distancing
  • Best Use of Mobile to Drive Sales: Brands that have adopted new methods or pivoted to digital as a key sales
  • Innovation & Creativity: Campaigns that enabled innovation and creativity while primarily leveraging digital These campaigns have delivered significant impact to the current business and enabled significant shifts to digital investments.
  • Home Production: Campaigns that produced digital and mobile assets from home rather than a professional studio setup. They have also delivered impressive results/output and achieved business objectives.

MMA has also recently concluded its jury meet and jurors engaged /participated in scoring and deciding the winners are mentioned below :

  • Merrill Pereyra – Jury chair/ Managing Director, Pizza Hut, Indian Subcontinent
  • Sai Narayan, CMO, Policybazaar Group
  • Elizabeth Venkataraman, Joint President-Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank
  • Loveleen Sahrawat , Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight , Aditya Birla Capital Ltd
  • Meghna Apparao , Chief Business Officer , Licious
  • Arvind RP , Director of Marketing and Communications, McDonald’s India
  • Anurita Chopra, Area Marketing Lead, Oral Health, Media, Digital, Insights & Analytics, Indian Sub- Continent, GSK Consumer Healthcare, GSK
  • Meera Iyer, CMO, Medlife
  • Priyanka Khaneja Gandhi, Associate Director – Integrated Marketing Communication & Ecommerce Marketing, Colgate-Palmolive India
  • Paritosh Gupta, Associate Director – Marketing, Perfetti Van Melle India
  • Kavita Chaturvedi, Chief Operating Officer, Snacks & Noodles, ITC Limited
  • Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home, South Asia, Reckitt Benckiser Group
  • Priya Nair , Executive Director, Beauty & Personal care , Hindustan Unilever Limited
  • Sagar Boke, Head – Customer & Shopper Marketing – Foods & Beverages, TATA Consumer Products
  • Anil Chilla, Chief Digital & Data Officer, L’Oréal India
  • Tarun Jha, Head of Marketing, ŠKODA AUTO India
  • Roshni Das, Director, Marketing, Intel India, Amit Doshi, CMO (India and South Asia), Lenovo
  • Gayatri Yadav, CMO: India & SEA, Sequoia India
  • Atit Mehta, Head of Marketing, Byjus
  • Karan Shroff, CMO, Unacademy
  • Sandeep Ranade, Executive Director and Co-Lead West (Quantitative), Insights, Kantar
  • Rohit Dadwal, Managing Director, APAC, MMA
  • Moneka Khurana, Country Head, MMA
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Merrill Pereyra

Merrill Pereyra – Managing Director, Pizza Hut, Indian Subcontinent, said, “This year’s India SMARTIES received a wide variety of submissions. I believe this demonstrates how marketers are remaining innovative and creative in this current landscape, as they continue to power on the mobile marketing industry.”

Shortlisting process 

All submissions were judged in two stages. Phase one consisted of pre-screening, where the shortlist was determined after a first round of voting. A minimum five pre-screening jury members evaluated and scored each entry.

Entries with the highest average scores comprised the shortlist released for finalist selection. During phase two, main jury members evaluated, discussed and debated the merits of each shortlisted entry to decide on each category’s winners. The jury meet was to decide the Gold, Silver and Bronze entries.

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