Smart Friendship Day wishes from SBI Life Insurance – tags competitors… ... and ergo, their customers

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With Friendship Day round the corner, SBI Life Insurance has adopted a very smart way of reaching out to not just its own customers, but also those of every one of its competitors – by tagging the official Twitter accounts of each. And obviously, SBI Life Insurance is wishing its  industry competitors, whom it is addressing as industry mates,  a happy #FriendshipDay in advance, and inviting them to join their journey of #MainSeHum.

The brand has also tweaked the taglines of its competitors, to wish them in a personalized manner.

Look at the wishes below, and remember to count the followers of each official insurance provider’s Twitter account. That’s a sizeable potential reach and exposure.

To the Bajaj Allianz official Twitter account  which has 175.1K  followers

To the Max Life Insurance official Twitter account  which has 29.3K followers

To the PNB Met Life Insurance official Twitter account  which has 92.9K    followers

To the HDFC Life Insurance official Twitter account  which has 439.6K        followers

Your thoughts, please