While the entire world is gearing up to celebrate love on Valentine’s Day, Burger King India has taken a different stand by terming it as a ‘season of breakups’. Steering away from all the mush that generally surrounds the occasion, the brand’s current campaign urges its customers not to compromise and aim for something better.
Burger King India unveiled its new Valentine’s Day campaign #DateTheWhopper, featuring Internet’s match-making sensation, Sima Taparia. Popularly known as Sima aunty from the hit show Indian Matchmaking, here she is seen convincing customers to break-away from their current relationship and move on to a something better. It’s only when the camera pans that it is revealed that she is referring to ending relationships with boring, dry & unsatisfactory Burgers and moving on to bigger, juicer, flame grilled Whopper.
Extending the thought, Burger King is asking Instagram users to make memes from the video stating the reasons for ditching the burger and joining the Whopper clan. The first and most creative 800 entries tagging @BurgerKingIndia using #DateTheWhopper will win a free Whopper. The two-day contest goes live over the weekend from 12th February.
Srinivas Adapa, CMO, Burger King India, said, “#DateTheWhopper idea is a continuation of our “It’s not a burger, it’s a Whopper” campaign. Sima Taparia is the perfect cultural hack and her role reversal in our campaign is a great Valentine’s moment to highlight the Whopper proposition.”
Pratik Gupta Co-Founder Zoo Media and FoxyMoron, said, “FoxyMoron and Pollen are advocates of leveraging pop culture effectively, which is why we identified Sima Taparia as the perfect ‘match’ for this campaign. We’ve adapted her popular relationship advice, to advocating breaking up with regular burgers and putting a (onion) ring on the Whopper. That’s the fun of this campaign, it’s contextual and extremely relatable.”