ShemarooMe expands its Smart TV segment, joins hands with Sony India


ShemarooMe, the video-on-demand streaming platform from the house of Shemaroo Entertainment, announced its association with Sony India to expand the Smart TVs content library.

With this association, the ShemarooMe app will now be available for streaming exclusively on select BRAVIA Smart TVs. The all-in-one platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, as well as a variety of Devotional, Comedy and Regional content.

Online content consumption has increased rapidly as consumers are confined to their homes due to the lockdown and are accessing streaming services from multiple screens such as tablets, laptops, mobile phones and smart TVs.

Zubin Dubash, COO Digital, Shemaroo EntertainmentZubin Dubash, COO – Digital, Shemaroo Entertainment, said, “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue.
“Over the years, Sony’s BRAVIA television has truly revolutionized the way Indians watch content.
“With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets,” Dubash added.
Ranvijay Singh, Head of BRAVIA Business at Sony India, said “We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India. BRAVIA Televisions have a legacy of offering the most immersive viewing experience and with a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”

Your thoughts, please