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Joining the illustrious list of industry experts who have graced The Master’s Voice is someone I am extremely fond of and respect for his knowledge, experience, insights and expertise – Shailesh Kapoor, Founder & CEO, Ormax Media. Shailesh lights up a marketer’s quest with the illumination of insightful, strategic direction based on fact, research and several other factors that add up to an incomparable understanding of both — consumer behaviour and industry needs.
Our conversation has insights for media users and owners that should help about evaluating the past and setting the rails for future growth. We spoke about the rise and growth of Ormax Media and its useful offerings for media owners. Ormax Media works in the areas of Content, Brand and Marketing, and Strategy — all connected with strong consumer insights.
Our conversation also touches upon the OTT space, fake news, Print, Television News channels, FM Radio and the multiple problems it faces – not the least of which is that it is progressively becoming a medium for much older audiences; the conviction that the theatrical movies business will rebound and how, and more. Also that Regional content and markets are the cornerstone of M&E growth in India, as also the focus areas for Ormax Media.
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Shailesh also touches upon Ormax’s powerful forecast model. In fact, over the years, the company has pioneered the usage of various testing, tracking and forecasting-based tools, designed to achieve higher profitability in films, television, streaming, print, radio and other categories in the Indian media industry. More than 85 brands use Ormax Media services to take critical business decisions related to investment, strategy, content, branding, marketing and distribution.
More about Shailesh Kapoor: After earning an engineering degree from IIT Delhi and an MBA from IIM Calcutta, Shailesh began his career in an industry he was, and continues to be, deeply passionate about — the Media & Entertainment in India. I’ve known Shailesh since his early days in M&E when he joined Sony Entertainment Television in its early years; we were colleagues there. And after nine years in Media & Entertainment in various marketing-, content-, business- and strategy roles, Shailesh turned entrepreneur in 2008 when he founded Ormax Media, a company that has pioneered the use of insights to help Indian media companies take financially-sound and consumer-centric business decisions.
Over 22 years, Shailesh has built a deep understanding of the industry, which he channelises into building compelling business solutions at Ormax Media. Shailesh’s expertise lies in brand strategy, forecast science, consumer behaviour, trend spotting and psephology. And his skills include Product Development, Business Analytics, Pattern Recognition and Organizational Culture.
Shailesh has been an avid writer, having written more than 500 articles and columns on the Indian media landscape over the years. He also enjoys quizzing, following sports, and keeping himself updated on various topics of public interest, ranging from politics to technology.