Sennheiser India launches #MixtapeOfLove; expresses love for other brands with a song

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We all know that February is the month of love- a time for Valentine’s Day to acknowledge the importance and appreciate the love in our lives of our partners, friends, and family. To express the love from Sennheiser India this year, the brand initiated a first-of-its-kind digital campaign #MixtapeOfLove to showcase their love for a few of their favourite brands such as Gillette, Spotify, Colgate, Ducati, Mastercard, Disney+ Hotstar, and Britannia.

In this engagement series, Sennheiser appreciated and expressed love for brands in the form of a unique storytelling on social media by sharing a series of tweets along with a song dedicated to them. Sennheiser kickstarted their campaign from 09 February 2021 which will continue till 14 February 2021.

image-Saahil-Kumar-Head-Marketing-Sennheiser-India-mediabrief.jpgSaahil Kumar, Head-Marketing, Sennheiser India, said, “This Valentine’s Day, we wanted to showcase our love for other brands and thank them for getting us through these difficult times.

“As a brand, we feel it is important to appreciate and show solidarity when the world is recovering from an unprecedented situation.

“Though the world is getting back to normal gradually, such initiatives will help in creating a positive mindset towards the future,” Kumar said.

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