image-Puneeth Rajkumar will host Kannadada Kotyadipathi on COLORS Kannada -MediaBrief

Puneeth Rajkumar will host Kannadada Kotyadipathi, adapted for Kannadiga audiences from the iconic Who Wants To Be A Millionaire, on COLORS Kannada. Rajkumar dons the hat of the quiz master once again after 5 years. COLORS Kannada will market the show across on-ground, outdoor, radio, print, cross channel and digital.

Puneeth Rajkumar said, “The thought of making a common man a ‘Kotyadhipati’ is an enticing concept. The show is fueled only by knowledge and that is what makes it so promising and gratifying. It will be heartwarming to see so many dreams come true on this platform. Looking forward to meet some stimulating minds on the hot seat.”

Ravish Kumar, Head – Regional Entertainment, Viacom18, said, “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like ‘Who Wants To Be A Millionaire’. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

 “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Parameshwar Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannadada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

The auditions for the show were carried out in Hubli, Mysore, Davangere, Mangalore and Bangalore.

Kannadada Kotyadhipathi is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of Kannadada Kotyadipathi will have an upgraded look and feel including an advanced set.

Head of Studio Next, Indranil Chakraborty, said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our Society i.e. knowledge”.

  • Premieres 22nd June 2019, Saturday-Sunday at 8PM on COLORS Kannada and any time on VOOT
  • Santoor Soap is Presenting Sponsor, Eastern Masala and Rin are ‘Powered By’ sponsors, and Chandrika Soap is ‘Special Partner’

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