Ashish Pherwani on The Master’s Voice. Click on Play to listen:

Ashish Pherwani, Leader – Media & Entertainment at EY India, speaks with MediaBrief Founder-Editor Pavan R Chawla on EY India’s much-awaited report on the business of Media & Entertainment in India, which it released along with FICCI, for 2020. Although the pandemic and lockdown pushed the M&E industry in India back three years in 2020, Ashish is extremely positive about the growth prospects, and shares his Top 5 take-outs – like the Top 5 headlines from the report, as it were.

The conversation also looks at the OTT space and its massive growth potential, what with, as Ashish tells us, an estimated 500 original series waiting to follow last year’s act of 200 – which saw the sub-sector grow 46%, helping Digital lead the growth charge when India was in lockdown, and there were no feet on the ground.


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Listen in to the insights, views and guidance of Ashish Pherwani, who brings more than 20 years of experience having served companies and clients in virtually all the M&E sub-sectors through Consulting Strategy for the Media and Entertainment space. Ashish  has been associated with more than 50 media companies across TV broadcasting, TV distribution, radio, content production, out of home, mobile, events, print and gaming, and believes: “With a billion Indian screens to serve, the opportunity to create global content and support creators with India’s talent, production, animation and VFX (Visual effects) capabilities, is enormous.”

So, here’re some key points from the FICCI-EY report on the business of M&E in India, through a conversation between  Ashish Pherwani  and Pavan R Chawla, on this episode of MediaBrief.com’s popular podcast series, The Masters’ Voice. Listen in.