Paying homage to the resilience of SMEs during a tumultuous 2020, neo-banking platform Open, recently unveiled a rap music video titled ‘Kya Seekha. Produced and directed by Open Studio, the in-house marketing arm of Open Financial Technologies, the video acknowledges the struggles of small businesses and salutes their fight for survival during the pandemic. #KyaSeekha endeavours to understand the lessons that emerged from the trials and tribulations of 2020.
In just one hour since the launch, the video reached over 3.8 million people across Twitter, Instagram and YouTube. The success of the song can be attributed to the fact that the video struck a chord with netizens whose lives were also turned upside down as a result of the pandemic.
Mabel Chacko, Co-founder & COO, Open Financial Technologies, said, “As we bid adieu to 2020, we felt it was an opportune moment to acknowledge that businesses have struggled due to COVID-19.”
“While the pandemic has hit most small businesses, it also motivated many of them to be resilient. The #KyaSeekha rap is a tribute to small businesses for their resilience, adaptability and their never-say-never attitude,” Chacko added.
Founded in 2017, Open is solving business banking challenges by offering a neo-banking platform that helps SMEs automate and run their finances effectively. Open has all the tools that help businesses send and receive payments combined with automated accounting and bookkeeping, expense management and developer-friendly APIs to help SMEs integrate banking into their business workflows.
The Open platform today has already grown to over 700,000 SMEs and has processed over USD 15 billion in annualised transactions. The platform also adds over 50,000 SMEs every month, making it the fastest growing SME focused neo-banking platform globally.