Oleev has returned with a heart-warming digital video campaign #OleevMomWarrior for Mother’s Day, honouring moms for always being a warrior and being the best version of themselves in every situation.
The video starts with a montage of news channel clips and headlines talking about the second wave of the pandemic and lockdown that has been induced upon us. The video slowly fades away into silence, mentioning the number of lockdowns that we’ve been through but also highlighting the fact that ‘No matter how many more lockdowns’, Moms are our warriors at the homefront and have been taking care of us tirelessly and relentlessly.
The campaign showcases the various roles that Moms happily play in their lives, be it managing home or work, being a pillar of support or even lending a hand for school homework and never showing any sign of defeat.
While the video depicts the pure, loving relationship between mothers and their children through various different activities and moments, an emotional melodious song plays in the background making us reminisce the comfort and love we feel with moms being around. The video concludes by expressing gratitude towards the efforts of all mothers.
Oleev also calls out to people to participate in the Mother’s Day campaign through its social media contest #OleevMomWarrior, where participants are invited to share videos about what they are doing on Mother’s day to make their mom feel special. The best entries will win hampers and get featured on Oleev social media page.