First, watch this interesting new campaign. There is an endearing and high PLU (People-Like-Us) quotient Ayushmann Khurrana brings to the table, and what’s more, the other main character, the guy who actually drives the çale’message, the salesman at the Titan store, is brilliantly cast.
So watch the campaign first, and we’ll then go on to the specifics of this interesting campaign from Titan.
Campaign Name: Find your signature style
What is the TG for this ad: 30+ Male and Female who are looking for eyewear solutions.
#FindYourSignatureStyle from Titan offers more than 1000 styles starting from ₹695 with Titan Frames & Sunglasses.
Business objective: Establish Titan as the leading eyewear brand with wide range of stylish yet affordable Frames and Sunglasses
What’s new in this film: The campaign highlights three new announcements:
- This is the first campaign with Titan’s new brand ambassador Ayushmann Khuranna.
- For the first, time, Titan is talking about its in-house-designed Signature collection.
- And this campaign is the first incident of a player talking about powered sunglasses in mainline communication.
Shalini Gupta, Marketing Head of Titan’s Eyewear business, says, “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio and spectrum of Ayushmann’s versatility.”
Tithee Ghosh, Managing Partner, Ogilvy South, says, “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand’s ambassador. Titan Eyewear has been synonymous with the brand’s outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions, it was important to deliver this news in an engaging manner.
“The fit with Ayushman was very strong, as he has established himself as a stylish actor with amazing range. The brand’s message, therefore, gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman’s core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”
- Communication Head: Kartiki Karihaloo
- Marketing Manager: Jukta Basu Malik
- Agency: Ogilvy, Bangalore
- Chief Creative Officer South & South East Asia and Vice Chairman India, Ogilvy: Sonal Dabral
- Chief Creative Officers, Ogilvy South: Kiran Anthony, Mahesh Gharat
- Managing Partner, Ogilvy South: Tithi Ghosh
- Senior Vice-President, Planning: Anirban Roy
- Creative team: Mukesh Kumar, Deepesh Rajani, Harshad Salian, Subir Sen
- Strategy & Planning: Siddharth Mohanty
- Account Management: Priyank Vaghela, Pranav Hebbar
- Production House: Bloom
- Director: Harshavardhan Kulkarni
- Producer: Raja Tangudu
The film is playing out across Television and streaming platforms.