Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and Fittings. The brand has a 40-year legacy and is the country’s premier pipes brand across plumbing, sanitation and agriculture. The brand is synonymous with superior quality & strength.
The new advertising campaign conceptualized by Ogilvy, consists of a series of witty ads that feature former cricketer and master blaster batsman, Virender Sehwag. The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time – just like Finolex long lasting pipes. Viru brings this idea alive across four funny, enjoyable and memorable stories. The campaign will break on 21st of April 2021 on television and digital platforms.
Gayatri Prakash Chhabria, Manager, Strategy & Marketing Finolex Industries Limited, said, “When you have a sound experience with a product you don’t mull over its existence because it performs its function silently. The campaign stemmed from this simple thought, which is a perfect reflection of Finolex Pipes, a true make in India for India brand, celebrating 40 years of superior quality, reliable and long-lasting pipes.
“One of India’s most reliable cricketers, Virender Sehwag lends his trademark charisma and entertaining nature wonderfully to the campaign that has been conceptualised by the Ad Guru himself, Piyush Pandey,” Chhabria said.
Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, said, “Long lasting Finolex Pipes are market leaders. They walk like a leader and talk like a leader. That is the essence of the new campaign.”
Prasoon Pandey, Director, Corcoise Films, said, “What makes this campaign so endearing is that it brings together two very similar personalities. Virender Sehwag is so special because throughout his career he managed to keep things unbelievably simple, lighthearted and let his bat do all the talking.
“Precisely that has been the approach of Finolex Pipes- make great quality pipes, forget all else and let the pipes do the talking. It was super fun working on this campaign because it is also as tongue in cheek as Viru himself,” Pandey said.
- Finolex Pipes: Client
- Ogilvy Mumbai: Creative Agency
- Piyush Pandey: Chief Creative OfficerWorldwide and Executive Chairman India, Ogilvy
- Kunal Jeswani: Chief Executive Officer, Ogilvy India
- Talha Bin Mohsin andMahesh Parab: Executive Creative Directors, Ogilvy Mumbai
- Sushma Singh Vivek: Senior Vice President, Account Management, Ogilvy Mumbai
- Prasoon Pandey: Director, Corcoise Films
- Corcoise Films: Production Company