The campaign by Ogilvy Mumbai went live on Teacher’s Day, per the following sequence:
Teaser 1 – 2 days before Teacher’s Day:
Teaser 2 – 1 day before Teacher’s Day:
Chitra Pandit, Senior Director, Development and Communications: We want to empower children, help them maximize their potential and hopefully influence systemic reforms through our schools” said “But quality schools need quality teachers. And we found like-minded partners in Boman Irani and Ogilvy to help us in our endeavor to encourage more teachers to join Akanksha.
Kiran Antony, Chief Creative Officer, Ogilvy South: The campaign, executed by Ogilvy, Mumbai, features Boman Irani who conveys a message from Akanksha’ students in their voices. “We wanted Boman to be integral to the idea without taking anything away from the kids, who’ve always been the voice of Akanksha. Needless to say, he was a great sport.