Nippon Paint India announces  strategic partnership with Choksey Chemicals

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Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer, today announced a strategic partnership with CCPL (Choksey Chemicals Pvt. Ltd), a leading Indian construction chemicals and waterproofing materials manufacturer. Under the new partnership, CCPL will manufacture and supply select waterproofing and sealant grades for Nippon Paint India.

Nippon Paint India will now source select waterproofing and sealant grades from CCPL. The partnership is expected to boost product visibility, distribution and sales across Pan India markets for both the companies

Similarly, Nippon Paint India will support CCPL as their Exclusive Sales & Marketing Partners in the Retail, Building & Construction segment, promoting select products under Nippon’s ‘WALLTRON’ portfolio offering Total Construction Solution.

In line with Nippon Paint’s Global vision, Nippon Paint India is looking to expand its portfolio beyond paint and coatings to waterproofing, architectural, floor, wood, thermal insulation and tiling coating products. The partnership with CCPL is in congruence with the vision.

This partnership was announced by Mahesh Anand, President, Nippon Paint India (Decorative) in the presence of Ankur G. Choksey, Managing Director, Choksey Chemicals Pvt. Ltd., Anupam Misra, Vice President, Nippon Paint India (Decorative) and Mark Titus, Marketing Director, Nippon Paint India (Decorative).

This partnership is expected to enhance product visibility, distribution and sales across Pan India markets, benefitting both the companies in the long run. The strong product portfolio and technical expertise of CCPL, coupled with the hi-tech paint solutions and distribution strength of Nippon Paint India, will provide a timely opportunity for both the brands to explore new markets, add innovative products and make the most of each other’s potentials. Both the companies are working closely to roll out a joint retail marketing strategy.

Mahesh Anand, President, Nippon Paint India (Decorative), said, “We are happy to collaborate with Choksey Chemicals who are pioneers in construction and waterproofing solutions in the country. This is an important step in increasing Nippon Paint’s product offerings in India, in accordance with its international offerings.

“We anticipate high demand for quality construction chemicals in the coming years due to the growing adoption of the Green Building concept and increasing government regulations pertaining to the use of high-quality waterproofing systems with low VOC and insulation.

“With the combined strength of Choksey Chemicals and Nippon Paint’s expertise in the Paint technology, we are prepared to increase our market penetration,” Anand added.

Ankur G. Choksey with Mahesh Anand

Ankur G. Choksey, Managing Director, Choksey Chemicals Pvt. Ltd. said, “Our partnership with Nippon Paint India is yet another milestone in Choksey’s successful track record of collaborating with leading brands to explore newer markets and attract prospective customers.”

“Considering that both our brands share a common vision, we are thrilled to partner with Nippon Paint India in expanding their brand portfolio. This is an exciting development for Choksey Chemicals and will render us a stronger presence in the retail sector,” Chokseyadded.

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