Starting 22nd July, Nickelodeon has gone to the source yet again to connect with its primary TG of school-going kids with a School Contact Program that’s rolling out in more than 650 schools across 17 cities.
The four-week Campaign is the latest edition of Nickelodeon’s school contact series, and is engaging with kids through Nickelodeon and SONIC’s popular characters –Magictoon Rudra, Super Jasoos Gattu-Battu and Prank gang of Golmaal Jr in schools 17 cities including Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur, and Pune, to name a few.
As part of Nickelodeon’s annual ritual of welcoming children back to their schools at the start of the new academic year, two campaigns will run under this program – Turn Up the Fun with Nickelodeon’s Gattu Battu, and SONIC’s Prank Sessions with Golmaal Jr. Nicktoons. The ‘high-decibel’ engagement programme is specially designed for the young viewers and will inspire them to welcome the new academic year on a positive happy note.
The channel will host a blend of games, interactive activities and selfie sessions to give the young viewers a chance to win some exciting prizes.
Sponsors represent products from categories that kids directly consume, plus one for which kids have enormous pester power in family buy-decisions: cars. And in fact, the cars brand, Ford, is the presenting sponsor of the Niktoons’ School Contact Program. The campaign is co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings.
Nina Elavia Jaipuria, Head, Hindi and Kids TV Network, said, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.”