Times Internet through advertising and direct mailers has claimed to be the unanimous choice of consumers for viewing election news on the vote counting day. The media house, says a release from Network18Digital, claims combined user base on Election Day at 55 million. Network18 Digital, which runs news websites like News18, Firstpost, Moneycontrol and CNBCTV18.com, is proud to announce that it has beaten the self-proclaimed leader by having 56.2 million users against Times’ 55 million (source: Google Analytics).
Commenting on the numbers, Puneet Singhvi, President – Corporate & Digital Strategy, Network18, said, “We take immense pride in claiming the highest digital user base on 23rd May, beating the combined might of TOI, ET, NBT, Times Now & MX Player. It is an important milestone for Network18 Digital having trounced India’s largest news internet company on the day that mattered. The data stands testimony to our clear focus on robust technological backbone, product innovation and most relevant content.”
Network18 Digital (N18D) is constantly seeding new ideas for innovation and growth in digital news space. The recent launch of Moneycontrol Pro and expansion of editorial content into News18 Immersives and FirstCulture are just a few examples to explain the pace at which the brand is moving.
During the last year, N18D re-launched in.com a celebrity portal, and CricketNext. News18 brand was expanded to 11 languages and CNBCTV18.com was included in the stable.
All these developments led to N18D’s growth of 76% over the previous year.
Standing ahead of other leading media organizations like the India Today Group, Indian Express Group, NDTV, Zee Digital and HT Media Group, Network18 Digital continues to cement its position as the leader of digital news.