India’s most loved White treat, Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across millions of packs in April. The campaign continues with the brand’s purpose of partnering Mothers across India and encourage their children learn about science and nature through playful fun and yummy, creamy Milk 1st product offerings.
This April, select packs of Nestlé Milkybar and Milkybar Moosha have been activated with the campaign. On scanning these packs, the children can get to experience an immersive virtual tour of an aquarium on their parents’ mobiles. There is variety of experiences where they get to meet new aquatic creatures every day and learn something cool about them.
Nikhil Chand, Director, Foods and Chocolate & Confectionery, Nestlé India, said, “Nestlé Milkybar, with its range of Yummy, creamy treats with the goodness of Milk 1st recipe, has always been a partner to mothers in their journey to impart learning through playful fun while enjoying a good for you delicious treat.
“The Wonders of Ocean campaign is an effort to help mothers and kids have virtual experience of visiting an aquarium at their homes as going out and having a great time with family is difficult in the current times.
“What makes this campaign unique is the usage of Immersive Augmented Reality technology aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn about science and nature in a fun and playful manner. We are confident that children across India will enjoy and learn from this virtual experience this summer,” Chand said.
The Wonders of Ocean packs will be available across select Milkybar and Milkybar Moosha packs across retail stores in April.
- Creative Agency: Wunderman Thompson