“He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals,” Swaminathan said.
Shekar Swamy, Group CEO of R K SWAMY HANSA, said, “Neeraj moved to Hansa Cequity three years ago from R K SWAMY BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital & marketing services for brands & companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”
“As a part of the R K SWAMY HANSA group that has built depth across varied disciplines, we are uniquely placed to provide clients with a multi-discipline approach with focus on results,” Neeraj said.
Neeraj is an avid theatre enthusiast who writes, directs, and acts in Hindi plays. His Play ‘Kashmir. Hum Kya Chahte?’ has been performed across Mumbai including the Kala Ghoda Arts Festival in 2017. His next play – The Apostrophe in my Life – has been well received and was playing in theatres till currently.