Nature’s Basket launches its second store in Kolkata

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Nature’s Basket, part of RP-Sanjiv Goenka Group, India’s foremost retail destination for fine foods from around the world, recently announced the launch of its second store in Kolkata. The new store is located in Forum Mall, situated at one of the prime retail micro-markets in Kolkata, and this makes it the 34th store for the brand pan India.

The store, which is approximately 3,600 sq. ft, will offer a wide range of gourmet products, fresh produce, domestic and international cold cuts, cheese, meats, wines, organic food, homemade breads, options for gluten free customers, a range of rare and exotic ingredients, as well as everyday essentials.

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Nature’s Basket launches a store at Forum Courtyard Mall

Additionally, the store will also host Nature’s Basket’s exclusive brands such as Healthy Alternatives, L’Exclusif, and Nature’s. This store will be a one stop destination for a family’s shopping needs. Nature’s Basket also offers a safe shopping experience to its customers as they have implemented strict safety measures and precautions.

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Harshavardhan Chauhaan, Vice President, Marketing – Nature’s Basket, lighting candle at the inauguration of the launch of Nature’s Basket at Forum Courtyard Mall, Kolkata

The new Nature’s Basket store will operate between 11 am to 9 pm on seven days. The store has more than 6000 quality products at an affordable price. The store will also offer a range of the finest quality of tea and coffee sourced from the best plantations from TGL Co and fresh juices from India’s first and largest cold-pressed juice brand, Raw Pressery.

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Vijeet Shekhawat,Vice President & Business Head-Nature’s Basket, lighting candle at the inauguration of the launch of Nature’s Basket at Forum Courtyard Mall, Kolkata

Nature’s Basket had also invited food and lifestyle bloggers from Kolkata to attend the launch event and get the first-hand experience of shopping at the store and a sneak peek at its inventory. The bloggers have showcased the offerings of the store on their social media handles.

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Devendra Chawla

Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail, said, “Kolkata is an important market for us and we are delighted to bring gourmet offerings to consumers here with our second store. As a brand, Nature’s Basket has always focused on bringing forth a high quality shopping experience through our omni-channel presence.

“Through this store we will be able to serve a larger customer base in Kolkata. We are at an interesting point in our brand journey where we will explore the opportunity of expanding into new locations.

“Nature’s Basket was and continues to be an iconic and much loved brand, owing to strong brand loyalty and equity among our customers. We are optimistic about our growth and will focus on creating a strong retail presence across multiple platforms,” Chawla said.

Nature’s Basket has an online shopping facility through their website, www.naturesbasket.co.in as well as through their mobile application. Nature’s Basket has a strong ecommerce presence which is in alignment with the Omni channel strategy at Spencer’s.

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