Nature’s Basket #FoodLoveStories campaign reaches 1 lakh people in 7 days


Nature’s Basket, part of RP-Sanjiv Goenka group, launched a Valentine’s Day campaign #FoodLoveStories. This included both online and on-ground events as the brand urged customers to celebrate their love for all things food.

#FoodLoveStories saw popular chefs and influencers like India’s top chocolatier, Zeba Kohli andPatissiere Chef trained from Le Cordon Bleu, London, and the founder and head chef at Chef Guntas, Mumbai Guntas Sethi, who shared Valentine’s day inspired recipes using an eclectic mix of ingredients from Nature’s Basket’s wide assortment.The live sessions took place at Nature’s Basket’s Bandra store on 11th and 12thFebruary 2021.

In addition to this, Nature’s Basket also launched a social media campaign where they encouraged people to share their love for food using #FoodLoveStories. The brand was successful in driving engagement on their social media handles with interactive content that included Instagram stories on Valentine’s day to understand the food preferences. The brand also launched a contest where the users commented on the food that they will make for their loved ones and why.

The winner of the contest will receive a hamper from Nature’s Basket which they can share with their loved ones. To showcase what love is, through food, Nature’s Basketalso shared social media creatives presenting the food-love relationships.

The campaign reached more than 1 lac people in a span of a week.

Devendra Chawla

Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail, said, “Food is a very integral part of showcasing love for one another whether it’s the love of a parent, a friend, a sibling or a partner. Food has the power to connect all of us in a very special bond that is quite unexplainable.

“Our #FoodLoveStories campaign gave us an opportunity to showour love for our customers by planning special activities for our audiences that enabled them to celebrate the occasion of Valentine’s Day with indulgent gourmet delicacies from Nature’s Basket,” Chawla added.

Nature’s Basket has a huge selection of national and international wines that are perfect to celebrate any occasion. Nature’s Basket also offers a variety of customized gift hampers through its newly launched gifting range ‘The Gift Studio’ which makes for a perfect gift. It has a wide variety of chocolates and confectionary.

Nature’s Basket has the best international and domestic fresh and gourmet products as well as packaged food from around the world.

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