EXCLUSIVE | MX Player top OTT platform in India; garners 50.64mn unique viewers in wk 29/21: COTT

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MX Player, Disney+Hotstar and SonyLIV were the Top 3 OTT Platforms in Week 29 of 2021 (July 18 – July 24), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 29, Amazon Prime Video‘s Hostel Daze S2 secured the top spot on the Top Shows list and was also the Top Binged show.

Following Hostel Daze S2 were MX Player’s Samantar S2 and Prime Video’s The Legend Of El Cid S2 on the Top Shows list. On the Top Binged List Prime Video’s The Legend Of El Cid S2 and Netflix’s Never Have I Ever Season 2 secured the second and third spot respectively. During this week Toofaan on Amazon Prime Video was the Top Movie.

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Top 12 OTT Platforms in Week 29 of 2021 (July 18 – July 24)

MX Player, Disney+Hotstar and SonyLIV were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 8.82% translating into 50.64 million unique viewers, followed by Disney+Hotstar with 46.34 million unique viewers and a reach of 8.08%.

SonyLIV came in third place with a reach of 1.30% translating into 7.49 million unique viewers.

Top Platforms: At a glance

Platforms Reach Unique viewers (In Million)*
MX Player 8.82% 50.64
Disney+ Hotstar 8.08% 46.34
Sony LIV 1.30% 7.49
ZEE 5 1.20% 6.89
VOOT 1.12% 6.43
Amazon Prime Video 0.81% 4.66
Netflix 0.63% 3.62
ALT Balaji 0.18% 1.03
ULLU 0.17% 1.00
TVF 0.02% 0.15
Eros Now 0.02% 0.12

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

Amazon Prime Video‘s Hostel Daze S2 was the top show with a reach of 4.98% translating into 28.59 million unique viewers, followed by MX Player’s Samantar S2 that clocked in 20.01 million unique viewers and a reach of 3.49%.

Prime Video’s The Legend Of El Cid S2 came in third place with a reach of 3.03% translating into 17.34 million unique viewer.

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Top 10 shows – unique visitor numbers:

Shows Reach Unique viewers (In Million)*
Hostel Daze S2 (Amazon Prime) 4.98% 28.59
Samantar S2 (MX Player) 3.49% 20.01
The Legend Of El Cid S2 (Amazon Prime) 3.03% 17.34
Never Have I Ever Season 2 (Netflix) 2.57% 14.76
Feels Like Ishq (Netflix) 2.52% 14.46
Puncch Beat S2 (MX Player) 2.22% 12.74
Modern Love (Amazon Prime) 2.11% 12.16
Chutzpah (Sony LIV) 1.98% 11.35
Indori Ishq (MX Player) 1.87% 10.76
Sex/Life (Netflix) 1.85% 10.62

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

Amazon Prime Video‘s Hostel Daze S2 was the top binged show with a reach of 1.74% translating into 10.01 million unique viewers, followed by Prime Video‘s The Legend Of El Cid S2 that clocked in 5.55 million unique viewers and a reach of 0.97%.

Netflix’s Never Have I Ever Season 2 came in third place with a reach of 0.90% translating into 5.16 million unique viewer.

Table: Top Binged Shows Unique viewers:

Binged Shows Reach Unique viewers (In Million)*
Hostel Daze S2 (Amazon Prime) 1.74% 10.01
The Legend Of El Cid S2 (Amazon Prime) 0.97% 5.55
Never Have I Ever Season 2 (Netflix) 0.90% 5.16
Samantar S2 (MX Player) 0.88% 5.06
Feels Like Ishq (Netflix) 0.81% 4.63
Chutzpah (Sony LIV) 0.75% 4.31
Puncch Beat S2 (MX Player) 0.55% 3.18
Modern Love (Amazon Prime) 0.55% 3.16
Sex/Life (Netflix) 0.37% 2.12
The Sleepless Princess (MX Player) 0.35% 2.00

Top Movies

Amazon Prime Video’s Toofaan was the top movie in week 29 with 33.72 million unique viewers translating to a reach of 5.88% followed by Disney+ Hotstar‘s Hungama 2 and ZEE5‘s 14 Phere.

Disney+ Hotstar‘s Hungama 2 clocked in 30.39 million unique viewers translating to a reach of 5.29%. And ZEE5‘s 14 Phere garnered a reach of 3.80% with 21.77 million unique viewers.

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Top Movies: At a glance

Movies Reach Unique viewers (In Million)*
Toofaan (Amazon Prime) 5.88% 33.72
Hungama 2 (Disney + Hotstar) 5.29% 30.39
14 Phere (ZEE 5) 3.80% 21.77
Haseen Dillruba (Netflix) 3.60% 20.64
How I Became A Super Hero (Netflix) 2.48% 14.26
Jolt (Amazon Prime) 2.42% 13.86
The Tomorrow War (Amazon Prime) 2.18% 12.51
Collar Bomb (Disney + Hotstar) 1.99% 11.43
Fear Street Part 3: 1666 (Netflix) 1.79% 10.28
Paltan (MX Player) 1.61% 9.23

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.