Christmas time, the time of hope and, of course, “joy to the world”. But the world is still reeling from the bloody memories of the vicious, violent, fanatic killings and carnage in Paris. So the Christmas season seems like the right time for some serene, sensible, sensitive introspection.
Unfortunately, people need to be prodded deep and hard in the ribs to think out of the box.
Fortunately, Tata SKY’s new video, directed by Vishwesh Krishnamoorthy, has done just that. It warms your heart and makes you wish, fervently, that scenarios like this – so obviously fictitious they end up in videos, could some day come out of imagined storyboards and become everyday reality.
Uploaded exactly a week before Christmas, this must-watch video stands out for both – a sweet and heartwarming dichotomy and of course, its message.
The video features genial and earthy-looking Sufi musicians picking-strumming out of stringed instruments the tunes of popular, wait for it, Christmas carols!
The sweet dichotomy of Muslim-looking musicians playing Christmas carols with deep joy and reverence is a great idea, and Vishwesh gives it the respectful treatment it deserves. Lovingly shot and fluidly edited, the video flows smoothly around Amar Mangrulkar’s music evoking timeless Christmas tunes.
Enjoy the video here:
And here’s the message that accompanies the video on its YouTube presence: “The world,” it says, “could really use some love and hope right now. And this video is just that — a message of hope. It’s a gentle reminder that though all seems dark right now, there is light still left in this world. And it’s time we let it in”
Yes indeed. Good work, Tata SKY. We need such selfless stimuli.
Do share your views in the comments below. Or else I’m just a tweet away.
The video credits:
- Director: Vishwesh Krishnamoorthy
- Producer: Kunal Kamra
- Music: Amar Mangrulkar
- Team Ogilvy: Ryan Mendonca, Francis Thomas, Gandhali Karnik