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Come any election results, and it is battle stations for television news channels. For Times NOW, starting 7 am on Sunday the 8th of November, Arnab Goswami will lead a marathon Result Day LIVE coverage of the Bihar Assembly Election results through India’s biggest exit poll with proprietary tools for accurate crunching of numbers of results.
Times NOW, which had redefined election coverage during the general elections and garnered more than 50 percent of the viewership share then, should acquit itself extremely well this time round too, given what else is on offer:
A panel of eminent experts: Sunhil Alagh, Saba Naqvi, Sankarshan Thakur, R Rajagopalan, Kumar Ketkar, Hartosh Singh Bal, Ajoy Bose, Arati Jerath, Shahid Siddiqui and Neerja Chowdhury.
India’s largest exit poll with proprietary analytic tools like Specturm, Cluster and Firewall to crunch the data for the most accurate numbers and to interpret them for trends and accurate forecasts for viewers
So, one is looking forward to Arnab, along with his team of guest experts, to provide insightful analyses of the news, exit poll indications and results. The channel’s penchant for big exclusives, and Arnab’s unparalleled ability to conduct hard interviews, will make it extremely interesting. And the man’s drive should see him make the 36-hour marathon of live coverage a walkthrough.
The proprietary tools:
There are three:
Cluster: It is a graphical tool that will analyse results on the basis of social, demographic or political similarities and the profile of a constituency.
Firewall: This, says says Arnab, “gives live data analysis that tells you whether any individual constituencies are bucking the overall trend. For example, if there is a constituency that, say, the Janata Dal has won three times in a row, it is a firewall constituency — because for anyone to breach that constituency from the other side will be doubly difficult. So if the exit polls indicate that trend is being bucked, Firewall throws it up, with details of the candidate or party challenging the favourite, and the others in the constituency.”
Uniquely, while most channels do such analyses some 10 to 12 hours after the results, on Times NOW, it will happen live.
Spectrum: Goswami says the third tool, Spectrum, has been “designed to emulate the concept of a spectrum. We will put the entire result out literally on a band and colour-code it – saffron for the NDA, green for JDU. So the band is colour coded, and as the results come in, the band gets filled with colour. So you can compare the band of this election to the band of last elections and visually a viewer can understand if colour-wise this election is looking like the last election or otherwise.”
“All these tools are live data analysis tools,” Goswami explained, adding, “They graphically depict the election result. A viewer just needs to just look at the screen and he’ll understand. We have taken graphical live data to another level, especially this election.”
Goswami shared that in the last General election, “Times NOW was miles ahead of all competition. We had 50 per cent channel share during the general elections. Typically, we find that during the elections our viewership goes higher. For us, an election is an indicator of the credibility that the channel enjoys. The kind of coverage we do is completely different from the old fashioned elections coverage of the nineties.”
Diwali begins on Sunday, says Times NOW mailer
So, with Arnab Goswami leading the RESULT DAY LIVE coverage along with his team of experts and live analytic data tools like Cluster, Firewall and Spectrum for the most accurate numbers that India trusts, one can look forward to great election coverage.
‘Diwali’, says a channel flyer, ‘begins this Sunday’. Clever. And I agree.