Balkrishna Industries Ltd. (BKT Tires), the Indian multinational Group and leading global player in the Off-Highway tire market, has just announced that it will be the Official Tire Partner for five-time Champion Mumbai Indians, in the upcoming T20 League 2021. BKT embraces once more the biggest sporting phenomenon in India, as it collaborates with the league winner for the second consecutive season. The Group is well known to be a giant supporter of all major sporting events in the world. And cricket is no different.
BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. In 2020 the company upgraded its association with the biggest cricketing event in Australia: KFC Big Bash League. The collaboration started three years ago with BKT as League Supplier and the company now continues to promote its passion for sports in the Australian continent as League Partner of this famous championship.
Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.
The company has also been committing in encouraging diverse Indian sports such as Kabaddi. BKT has indeed previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition. Back to Indian cricket, the Group also collaborated with the Tamil Nadu Premier League.
Rajiv Poddar, Joint Managing Director of BKT, said, “At BKT, we believe in building legacies and in the fruits of hard work and tenacity, which is resonated through all of our international sports partnerships.
“Cricket is a game that is greatly loved and followed all over India. And we are truly proud to be associated yet again with an iconic team, that has created such a name for itself in the sport and reflects our great belief in excellence and persistence,” Poddar said.
Mumbai Indians, spokesperson said, “We are pleased to be associated with BKT Tires for the upcoming season. Their keen interest in cricket resonates with our commitment to the sport. We look forward to a successful collaboration with them this season.”
All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.