Atom Tickets, the social movie ticketing app, announces the launch of Movie Tickets By Atom, a branded third-party experience within Snapchat. The Snap Mini experience is now available to millions of Snapchatters interested in watching movie trailers, buying movie tickets, and sharing movie plans with friends all without leaving Snapchat.
The new Movie Tickets By Atom Mini launches in time to purchase digital tickets to see Tenet, Bill and Ted Face the Music, Wonder Woman 1984 and other upcoming new releases.
With theatres now re-opened across Canada, Atom Tickets and Landmark Cinemas announced the results of a new Return to Moviegoing survey based on 2,000 responses from Canadian moviegoers that revealed that 67% are ready to return to theatres within one month, and 42% said they are ready to return to theatres immediately.
They also said the most important safety measures are spaced seating and wearing masks (both staff and guests) when it comes to returning to the movie theatres. Return to Moviegoing press release available here.
Matthew Bakal, Co-Founder and Chairman of Atom Tickets, said, “With safety measures in place and movie fans eager to return to the movies, we knew the timing was right to launch Atom’s ticketing experience on Snapchat.
“We’re happy to provide a safe, contactless digital service that gives movie fans what they want – a little time to escape and enjoy a movie. We’re sure the new Movie Tickets By Atom Mini, which builds upon our existing DNA as a socially driven platform, will make movie going easier and bring friends together,” Bakal added.
Snap Minis are third-party experiences that live inside of Snapchat and can be accessed through Snapchat’s Chat interface. By using Movie Tickets By Atom, the movie-loving millennial and Gen Z Snapchat audience can bypass the group texts and money requests that come with organizing a traditional movie night with friends.
Following a ticket purchase, Snapchatters can share a post containing movie event details with individual friends, a group or to a Snap Story. The post will include a link for friends to get their own tickets to join in and choose seats nearby.
Alston Cheek, Director of Platform Partnerships at Snap, Inc. said, “We couldn’t be more excited to have Movie Tickets By Atom launch on Snapchat. Atom has built a seamless ecommerce experience for the Snap Minis platform, bringing the best of Atom Tickets to Snapchatters across North America.”
The new Snap Mini experience includes physically distanced reserved seat maps to ensure a safe and enjoyable night at the movies. Purchasers can also enjoy a safe experience at the theatre by avoiding ticket lines with contactless scanning by using a QR code from a smartphone. For more details on new safety procedures, check out Atom’s theatre safety guide.
The Movie Tickets by Atom Mini will support ticketing for all of Atom’s exhibitor partners including exclusively in Canada with Landmark Cinemas and across the United States at AMC Theatres, Cinemark, Harkins Theatres, National Amusements’ Showcase Cinemas, CMX Cinemas, Studio Movie Grill, Malco Theatres, Landmark Theatres, ArcLight Cinemas, and Larry H. Miller Megaplex Theatres.
Bill Walker, CEO Landmark Cinemas, said, “We are proud to be a partner with Atom Tickets, and this new partnership not only continues to position Atom as the movie industry’s leading ticketing platform, it provides moviegoers with another safe and seamless digital experience to enjoy the big-screen movie-going experience.”