Monk Entertainment creates four-part digital campaign for Nykaa Man


Monk Entertainment, India’s leading creative organization, formulated a four-part digital campaign for Nykaa Man to spruce up their promotion for the on-going Big Blue sale.

The aspiration behind the latest campaign was to get the audience’s attention using informative content videos focusing on men’s products alongside highlighting the ‘monsoon blue’ theme.

Pertaining towards Nykaa Man’s target demographic, the extensive social media campaign showcased it’s creativity in four variants- prebuzz, flatlays, influencer features and Instagram stories. They uniquely announced brand offers through quirky and relatable strategies.

From thrilling offers to displaying product genuineness, Monk Entertainment made sure that the audience would relate to the creative content at first sight to gain traction for Nykaa Man’s Big Blue Sale.


The digital campaign went live across various digital and social media platforms from 17th July 2021 and will continue to stretch till 1st August 2021.

Mahima Thakar, Social media head, Monk Entertainment, said, “Men’s grooming products might be tough to purchase at times because there are so many options that you don’t know or if they’re worth it. The Nykaa Man Big Blue Sale is a fantastic reason to update your grooming essentials.

“Keeping this in mind, we wanted to create a campaign that offers people a more compelling reason to shop. Which is why we came up with a four-part campaign to focus on exciting deals, the authenticity of the products, relatable situation based reels, etc,” Thakar said.