Press Play to listen to Moneka Khurana on MVP – The Master’s Voice Podcast
Our award-winning podcast series, MVP – The Masters Voice Podcast, is here with its 72nd episode, and I am delighted to welcome an important enabler for the entire fraternity of marketing professionals in India – Moneka Khurana, Country Head and Board Member of the India chapter of MMA Global.
We caught up for the recording in person on the morning of the major MMA India event — MMA India Data Unplugged in Mumbai, and although it was a busy morning for her, Moneka made the time and shut out all the surround ‘noise’ of the frenetic event-setup and early-dry-runs. Truly, Moneka’s commitment to her work, and her drive and energy, bring to mind the lyrics of a lovely song that are also the inspiration of another dear friend of mine – Moneka reminds me of ‘a Porsche with no brakes’.
With more than 22 years of experience in the digital marketing sector, Moneka is amongst the top 100 pioneering digital professionals and has been a member of the MMA India board for around four years now.
This episode of MVP – The Master’s Voice Podcast with Moneka Khurana
In our conversation, Moneka harks back to when she first realized digital does it for her, and shares her journey with and leadership of the India chapter of MMA global. Moneka also shares what both, MMA India and MMA global do in their spaces, what their membership benefits and numbers are, and why every marketing professional and Business custodian and owner in India must join the India Chapter of MMA Global – which is something I too am convinced they must do. (We are a member too)
Moneka tells me how MMA as a body brings the ecosystem together to deliver best-in-class knowledge and global best practices from across its chapters operating in 15 countries. MMA India and Moneka believe that the mission to enable and empower marketers can happen only on the back of bringing the ecosystem together, and Moneka speaks at length on how the India chapter of MMA Global helps its members.
Moneka also shares that MMA India has some of the best companies on its board; some of them are the likes of Google, Meta, McDonald’s, the Aditya Birla Group, Perfetti, HDFC Bank and Nielsen Kantar.
She speaks of the events and special knowledge-deep-dive research reports and findings MMA publishes and makes available to all its members and other marketers, empowering them with actionable insights for future planning, and also speaks of the data council MMA has built in India with local players. (The MMA India Local Council strives to stimulate the growth of modern marketing and its associated technologies in India, and is headed by MMA India Board c-Chairs Amit Jain – MD, L’Oréal India, and Prasanth Kumar, CEO – South Asia, GroupM, with Priya Nair, ED – Beauty & Personal Care at Hindustan Unilever Limited as Chair Emeritus, and multiple other industry leaders from India.)
Moneka speaks of MMA India events, and tells me what she believes are amongst the most important new marketing trends today — critical aspects areas and tools that no marketer can afford to ignore. She speaks at length about the MMA’s MOST platform, and, believe it, much more.
The Master’s Voice Podcast (MVP) is on top global podcast directories
Here are some great watering holes for podcast lovers across India and the world, that list us: Apple Podcasts Google Podcasts Spotify, JioSaavn Podcasts, Gaana, Amazon Prime Music, Tune In Alexa, Stitcher iHeart Radio Overcast PocketCast Castro and Castbox. Just click on any of the directories, and you will be taken to MVP – The Master’s Voice Podcast there for expert conversations with MVPs.
As country head of the India chapter of MMA Global, Moneka helps the MMA empower marketers by enabling them to create innovation, secure business value, and increase customer engagement in a dynamic and connected environment.
Moneka has been in charge of developing industry toolkits and collaborative projects to connect the digital and marketing ecosystems in the fields of e-commerce, martech brand safety and data.
Moneka mainlines on enabling contemporary marketing for the community, which she has been helping empower with science-backed facts, information connections and future-proof solutions through the India chapter of MMA Global. Moneka’s phenomenal energy and drive remind me of the lyrics of a lovely song that are also the inspiration of another dear friend of mine – she reminds me of ‘a Porsche with no brakes’.
Moneka has facilitated digital first projects for companies like PNG Eureka, Forbes, Tata Motors and others in the early 2000s, and is focused on helping brands understand the impact of digital marketing and brand safety, getting businesses privacy-ready by ensuring capabilities and support for data marketing, implementing the best-in-class data-driven marketing practices, and enabling industry collaboration on full-funnel marketing with a heightened focus on growth sectors like e-commerce, social commerce and much more.
Recent Comments