Mindshare India, the flagship agency from GroupM, sweeps 13 awards and Agency of the Year at Festival of Media APAC 2021. Purpose-driven marketing and the innovative use of data & content were at the forefront of Mindshare’s success.

HUL brands like Lifebuoy, Active Wheel, Boost and Blue Air were big winners along with PepsiCo, across categories like integration, partnership, real-time marketing and use of digital media.

Maps-scaled.jpgParthasarathy (Maps), CEO – Mindshare South Asia said, “Mindshare India is ecstatic with this massive win. This is a booster shot to our teams who put in tremendous efforts during the difficult period of the pandemic.

“The seismic changes in consumer attitudes and behavior during this period called for a complete rethink of both messaging and media.

“Working in close partnership with our clients, we were able to drive meaningful narratives across brands. On behalf of my team, I thank FOMA for giving us this recognition, and our clients for giving us the opportunity & inspiration,” Parthasarathy  said.

Mindshare was also awarded the “Network of the year” for the APAC region.