Following the launch of the all-new MG HECTOR 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named “It’s a Human Thing to Evolve”, builds on the idea of MG HECTOR’s “It’s Human Thing” and captures the internet SUV’s transformation as a more comfortable, connected, attractive, and feature-rich vehicle with a hint of the human touch.
The campaign departs from the automobile industry’s traditional approach of taking car shots alone. It integrates strong ‘human element’ with a British family at its center. Through their daily lives, the evolved features of the new HECTOR 2021 are brought to light in unexpected, witty, and endearing ways. The approach has made the creative campaign more than just a car commercial – it’s a ‘Human Thing’, after all!
The all-new HECTOR comes loaded with several advancements including a new-fangled design, interiors, in-car technologies, and an evolved i-SMART software system, to name a few. It has even learned an Indian language despite being a British brand! MG customers will be able to control several of their in-car features with Hindi voice commands.
MG HECTOR is India’s first internet car that created new benchmarks in its segment by introducing several industry-first features. They include sophisticated 48V mild-hybrid architecture and OTA update capability alongside others.
MG has retailed more than 40,000 units of the feature-rich internet SUV so far with strong customer demand on a national level. HECTOR has also given MG the desired momentum with 250+ customer touchpoints across 65 cities to date in India.